Tips to Boost Your SMB: A Good Read on Xmas and Other Holidays
Are you among those small business owners wondering how to boost their business even during holidays? Right now it’s Christmas, and we at Inita decided to help you get a nice boost to your lead generation.
Every business faces the holiday season differently. Beauty salons and spas often see a surge as people prepare for celebrations. Roofers and home renovation services typically experience a slowdown – after all, who wants construction during Christmas dinner? And some, like grocery stores and coffee shops, maintain steady traffic year-round.
No matter which category you fall into, there are always ways to grow. In this article, we’ll share practical tips to help your business thrive in 2025 and beyond, whether you’re handling holiday rushes or planning for a post-holiday comeback.
Tip 1. Build Your Professional Website in Minutes
Relying solely on social media for your business is risky. Instagram or Facebook shops can get restricted without warning, and your entire business presence can vanish overnight. Smart business owners need their own website – a digital property they fully control.
The stories like the one below are numerous.
That’s why smart business owners invest in their own website – a digital property they fully control. The good news? Creating a professional website no longer requires weeks of work or thousands of dollars.
Using Inita’s AI website builder, you’ll get a conversion-focused website that:
- Showcases your services with stunning visuals
- Takes bookings 24/7
- Collects leads while you sleep
- Displays customer testimonials and reviews
- Runs holiday promotions your way
Your website becomes your central hub that you can link from all social media platforms, driving traffic to a property you own and control. Plus, Inita’s websites are built to convert visitors into customers, using proven marketing principles that guide visitors to take action.
Ready to protect and grow your business?
Tip 2. Create Engaging Social Media Content
Now that you have your website, let’s make your social media work smarter. During the holiday rush, you need quick ways to keep your social profiles active and driving leads. Or prepare your strategy and content plan while you still have time and just publish it when you are busier than this.
Use Inita’s AI social media generator to create engaging posts in minutes. Whether you need holiday promotion announcements, before/after showcases, or quick tips for your followers, you can generate multiple versions instantly and pick the ones that best fit your brand. This gives you more time to focus on what matters – serving your customers during the busy season.
Quick tip
To create an engaging post, simply tell our AI what service you want to promote (like "Christmas makeup session") and add 2-3 key features you want to highlight ("natural look, festive colors, long-lasting"). The generator will create several versions of your post, complete with relevant hashtags and call-to-action. Pick the one you like, and you're done!
Tip 3. Never Miss a Lead with 24/7 AI Receptionist
The holidays aren’t just about business hours anymore. Customers are browsing and making decisions at all hours – while wrapping presents late at night or planning their New Year’s looks over morning coffee. But you can’t be available 24/7, and missing these calls means missing business.
Thanks to our new partnership with Newo AI, your business can now stay open around the clock. Our AI receptionist answers calls instantly, speaks naturally, and handles everything from appointment scheduling to answering common questions. The best part? Setup takes just 3 minutes.
Pro move
Turn on 24/7 availability in your Google Business Profile after setting up the AI receptionist. This boosts your visibility in search results even outside regular hours, helping you capture more leads while competitors are listed as "closed."
Tip 4. Automate Your Daily Tasks with AI Assistant
Running a business means juggling dozens of tasks daily. Here’s how to make your life easier with an AI assistant:
- Handle bookings: Let AI manage appointment scheduling, cancellations, and reminders automatically
- Create content: Get fresh social media ideas and monthly content plans tailored to your business
- Stay organized: Keep all your appointments, client communications, and reminders in one place
- Automate follow-ups: Send automatic appointment confirmations and collect client feedback
- Design materials: Create professional-looking promotional materials without hiring a designer
The beauty of this system? Everything’s integrated. When a client books through your website, the AI assistant handles the entire process – from confirmation emails to reminder notifications. You just focus on providing great service.
Now that you’ve automated your daily tasks, let’s make sure your scheduling system keeps everything running smoothly.
Tip 5. Schedule Smart!
Holiday appointments can quickly become chaotic. One missed booking, double booking, or forgotten follow-up can snowball into lost revenue and unhappy customers. Smart scheduling solves this.
Set up a CRM system that:
- Shows your real-time availability
- Sends automatic booking confirmations
- Reminds clients about appointments
- Tracks client preferences and history
- Manages your team’s schedule in one place
Best of all? Your website bookings, AI receptionist calls, and client communications all feed into the same system if you use Inita. No more juggling multiple calendars or missing important details.
Bonus Tip! Create Eye-Catching Holiday Promotions
Need to promote your holiday specials or attract customers during slow periods? Skip the expensive designer. Create professional flyers, social media graphics, and promotional materials in minutes with AI.
Just specify what you need (like “New Year’s Special Offer flyer” or “January Discount announcement”), and the AI generates multiple design options. Pick your favorite, adjust the text, and you’re ready to promote.
Your Business Success Starts Now
The holiday season brings different challenges for every business, but it also brings opportunities. Whether you’re swamped with Christmas appointments or planning for a post-holiday surge, these tools can help you:
- Build a strong online presence with your own website
- Keep social media fresh and engaging
- Never miss a call with 24/7 AI receptionist
- Automate routine tasks
- Manage appointments effortlessly
- Create professional promotional materials
The best part? You can start implementing these changes today. Each improvement builds on the previous one, creating a robust system that works for you around the clock.
Ready to boost your business?
Being an IT guy and working with programs a lot, I believe in people communication as the key to building solid products, strong company culture and healthy teams. I like growing people and companies, removing blockers, and developing cost-effective and time-to-market solutions.
