How to build a website for your small business (even if you’re not techy)

You need a website for your business, but technical challenge stops you.

We understand. In fact, more than 25% of small businesses don’t have a website, and technical knowledge is a significant barrier to creating one.

99% of consumers use the Internet to discover local businesses, and having a website can improve their chances of finding you by 21%.

These days, you don’t need to splash out thousands of dollars on an agency to build one. Building a website for small businesses has never been easier, especially with the right tools like Inita.

The essentials before you start building a website

Here are a few things to consider before you start building your website.

Purpose

What do you want your website to achieve?

Are you using websites to tell consumers more about your business? These websites are sometimes called “brochures” since they work similarly to old-fashioned brochures.

Alternatively, you might want to generate leads for your business or sell products or services directly to people through your website.

With the right tools, you can do all three of these things – provided you have the right features.

Target audience

Think about who you are trying to reach. One way to do this is to build a demographic persona of your current customers. Ask yourself questions like:

• How old are they?
• What gender are they usually?
• Where do they live?
• What are they interested in?
• What problems do they have that you can solve?

Mapping these things out is a great starting point to tailor the content and style of your website to resonate better with your visitors.

Content

Content is the core of your website and includes images, text, and videos that people will see when they visit your website. Think carefully about the messages you want to convey and what will resonate most with your target audience.

For example, a small clothing shop will probably include less text and more images and videos to showcase products.

It’s also important to consider what’s not worth including. If your pricing is relatively high, focus on attracting interest in your product or services. Then, you can reveal pricing later on in the sales process.

Brand identity

Brand identity is vital to curating a consistent image for your customers. It includes things like colors, fonts, logos, and tone of voice.

It might be helpful to answer questions like:

• What is your company’s mission?
• What are your company’s core values?
• What makes your company different?

In other words, what makes you, you?

Domain name

Choosing a domain name is important, as it’s how people will find your company directly. It’s also what search engines like Google will use to index your website into results.

General rules of thumb with search engines include:

• Choose something memorable.
• Choose something short and easy to spell.
• Avoid hyphens.
• Check for trademark issues.
• Use relevant keywords.

Web hosting

Here’s where things get a bit technical. Web hosting ensures your site stays online and directly affects its loading speed and security. In turn, this impacts user experience and search engine rankings.

Good hosting also offers important features like backups, SSL certificates, and support, all essential for maintaining and securing your site.

There are many web hosting services available, and some are even built into the tools you use to create your website. At Inita, we provide this service and can set it up for you

Choosing the right website builder

No-code website builders are the simplest way to build a website without any technical knowledge. These tools will still require a small amount of time investment, but nothing compared to learning how to code a website from scratch, nor the same amount of money that paying someone to build a website would cost.

There are many no-code website builders available, so picking the right one could be a challenge. We created Inita’s AI-powered builder specifically for small businesses to make the process incredibly simple, especially if you have never built a website before.

You don’t need to build a website from scratch. You can use Inita’s AI website builder to create a unique, competitive website in minutes. This will include important text, images, and information about your small business, including location, language, and products/services.

Alternatively, you can start from any of the professionally-designed templates.

Inita’s simple drag-and-drop interface lets users edit their website design with zero coding experience. Moreover, our AI assistant will guide you throughout the entire process, helping you design and create content that resonates most with your audience.

Building Your Website with Inita: A Step-by-Step Guide

Inita works on a simple step-by-step process, making building a website for small businesses as simple as possible.

AI Generation

Inita will need some basic information about your business to create the website using an AI chat assistant interface. Alternatively, you can share your public Instagram profile as a source of inspiration for AI.

Inita will scan your market and create a competitive multi-page website in minutes. You can also use one of the ready-made, professionally designed templates.

Editing and design

You can customize your website to reflect your brand. Using the drag-and-drop interface, you can rewrite text, replace images, add or delete pages, or move sections around. You can also tailor the website to your brand and integrate essential elements like fonts, logos, and colors.

If you need help, the Inita AI assistant will guide you step by step through tweaking your website to make it as simple and clear as possible.

Feature integration

Depending on the goal of your website, you’ll want to include specific features.

If you use the website to generate leads, you’ll need contact forms that enable visitors to reach out to you. Likewise, you’ll want to include a shopping cart if you sell products directly through your website.

Unlike other no-code website builders for small businesses, Inita automatically integrates these tools into your site, saving you time and hassle.

The power of AI: how Inita makes website building smarter

Inita’s mission is to make website-building as simple as possible, which is why we built an AI system that empowers small businesses to do this.

Overcoming design anxiety

“Paralysis by analysis” is real, especially when you haven’t designed a website before. It’s hard to know where to start, even before getting caught up in the small details.

Inita’s AI website builder is specifically designed to help businesses overcome this design anxiety by automatically building professional websites in minutes. From there, Inita’s design assistant guides you through editing, ensuring you create something unique for your small business.

Prompting correctly

AI systems, including ours, often depend on using the right prompts to deliver good outputs. However, we understand that not everyone can create prompts optimally, so we designed Inita AI with this in mind.

Using a chatbot interface that proactively asks users the right questions can produce better outputs than other systems. We also offer resources that guide you through the prompting process.

Post-success

Building a website is only one part of marketing your small business. A consistent social media presence, up-to-date site content, and an effective SEO strategy are all key to growing your small business.

Inita automatically integrates these important marketing features, giving you more time to focus on your growth. If you use flyers to market locally, Inita can automatically generate them based on your website content, enabling speed and ensuring brand consistency. The Inita social post generator eliminates the hassle of keeping your social media feeds populated with original content.

Inita: start building your website today

Building a website for your small business might seem daunting, but it’s more accessible than ever – especially with Inita.

With a clear understanding of your website’s purpose, target audience, and brand identity, paired with user-friendly tools like Inita, you can create a professional and effective online presence without extensive technical knowledge.

By leveraging intuitive website builders and integrated features, you can focus on what you do best—growing your business.

Get started now with a free trial.