Owning a local business can be exciting and challenging, especially when you’re trying to get more people through the door or get in touch. When some businesses focus only on digital and others averse to technology, they forget potential clients are on both media, online and offline.
Why not use those strategies together ? Here are five easily applicable strategies to attract customers to help you grow and increase your revenues, even if technology isn’t your strong suit.
Make Friends with Social Media
Think of social media platforms like the community bulletin boards of the digital world. You don’t need fancy words to grab attention—just a friendly hello and a “we’re open for business” can go a long way.
Create a page for your business on platforms like Facebook and Instagram and share what makes your business special. It could be sharing:
• Happy customer stories
• Updates like new services available or even updated business hours
• Cleaning or maintenance reminder
As you get more comfortable, you can even try to put a small budget behind your posts to reach more locals—they’re called social media ads, and they’re like telling a friend to tell a friend about your shop. That can be easily done through the Inita platform with the ad creation feature.
Say Hello on Google
Besides being able to advertise your profile on social media, it’s possible to advertise your service directly on Google. For example, when people in your area search for a service or product you offer, you want your business to pop up first, right?
That’s where Google Ads can help. They let you show up at the top of search results when people are looking for what you have. You don’t need a big budget; you just need to be clear about what you offer, choose the right words (your specialty or the problem you solve) and target the location of your service area.
This way you’ll attract people who are already interested in what you’re selling. Even better, you don’t need to hire a media analyst for this. Just as easily as you advertise on social media, you can also promote via Google with Inita.
Get Chatty with Your Customers
Great customer service never goes out of style. User loyalty, referrals, and repeat hiring occur both through excellent service provided and through the good relationship established.
Whether it’s in-person or online, make sure to listen to your customers and respond to their needs. People love feeling heard and appreciated, and they’ll remember that feeling the next time they need something you offer.
• Respond to messages promptly
• Provide guidance and tips on best practices for maintaining the provided service
• Ensure that you care about your customer, do follow ups
• If there is any warranty, inform the customer
• Demonstrate that you will be ready to assist in case of any issues
• Thank people for their support and ask for feedback
Be in a group
Be part of networking groups and establish partnerships. In your city, there are certainly groups in the same field of work as yours or groups of small business owners who gather to exchange ideas about business, share effective strategies, and make referrals. It’s a mutually beneficial relationship. Participants in these small business groups in your region need to know what you do. They surely know someone who needs your services, or they might even need your solution themselves.
In the case of professionals in the same field as yours, exchanging experiences is very enriching. You share the same challenges, can validate the market trends in the industry, and stay updated on new techniques, tools, and niches that can be explored. Partnerships are also crucial within these groups. Just because someone provides the same service as you doesn’t harm your business.
You can refer clients that you cannot serve in your region to your partner who can. If there’s an unexpected issue with a visit or a quote, but you don’t want to leave your client hanging ? Activate your partnerships.
Keep Learning and Improving
Your business is unique, and the way you use digital marketing should be too. Websites like Inita offer simple tools and guidance tailored for local business owners. They can help you figure out the best ways to reach new customers online, whether that’s through making your website easier to find, setting up online sales, or everything in between.
Be curious, explore the tool, its features, test the integrated payment methods, use scheduling to boost your visits or quotes. The digital world is always changing, but by staying curious and open to learning, you’re sure to keep up and stand out.
Remember, bringing your local business into the digital age doesn’t have to be intimidating. With a little bit of know-how, some friendly advice and the right tools you can use the power of the internet to welcome more customers and watch your business thrive.
So go ahead, roll up your sleeves, and start making some digital waves in your community today!