Consumers are relying on online platforms to discover and select home services, find professionals nearby, and obtain quotes. From plumbing and electrical services to home maintenance and cleaning, the internet offers a dynamic platform to showcase expertise, establish credibility, and attract a broad customer base.
Online channels not only amplify visibility but also provide an avenue for direct engagement with potential clients.
Now that we know how important it is to be in the digital environment to promote your work. Here is a quick marketing home services guide in 6 simple steps:
Create a Website
Think of your website as your online business card. It’s where people go to learn who you are, what you do, and how to reach you. Keep it clean and simple. Ensure the following information is visible and clear:
3. Locations you serve
Just like that fresh feeling after a home deep clean, your website should leave visitors satisfied and clear about your services.
Also make sure you have a contact form or a scheduling platforma to make your clients’ journey easier.
If you want further information about how to build a website, you can find it in our blogpost about how to build a website for home services.
Social media isn’t just for cat videos and food pictures. It’s a buzzing community where you can show off your work. Before and after photos of your latest project, customer testimonials, and quick tips for home maintenance are great ways to engage with potential customers. It’s like the neighborhood BBQ where everyone’s invited, and you’re the guest of honor.
Here is the list of the main social networks that you must be on:
- Tik Tok
Google My Business
Speaking of Google, setting up a Google My Business profile is like putting your service on the biggest map around.
When locals search for home services, you want your name to be where their eyes land. It’s free, it’s easy, and it puts you on the digital street corner, waving at potential clients.
Remember that the more complete your profile is, the easier you will be found in your area. In addition to phone numbers, service descriptions, and a map, having a website enhances your visibility even further.
If you don’t have one yet, create your website for free.
Ask for Reviews
Word-of-mouth is now online in the form of reviews. Once you have set up a Google My Business account, ask your happy customers to leave a positive note about your services on your Google Business Profile or on social media. It’s the digital equivalent of your neighbor telling another, “Hey, I know a great person for that!”
Keep in Touch, Not in Spam
Cultivate relationships with your customers or individuals who have already received a quote from you. One of the key foundations for sales and purchases is trust and relationship-building. Engage in personal conversations with your customers by delivering updates about your business directly to their messages.
Send friendly reminders when it’s time for seasonal services, share exclusive offers, or provide expert advice—all in a conversational tone. Keep it casual, useful, and personal to maintain an engaging connection with your customers. However, exercise moderation. Establish a cadence that respects the privacy of your customers and promote genuine, personalized offers
Ads, but Keep It Local
Online ads can be like those lawn signs you see around – they draw attention. But instead of cluttering the neighborhood, use targeted local online ads. They’re like a spotlight on your services in your own community.
Remember, taking your home services online doesn’t have to be as complicated as rewiring a house. It’s about being present, being found, and connecting with customers where they hang out: online. So, roll up those sleeves and let’s get digital!
Once more, you can create ads automatically with Inita’s AI for both Meta and Google, the two main media platforms on Earth!
Hey, and if you ever need a hand in getting all these digital chores done, Inita’s here to help you out. Keep doing great work, and let’s make your home services shine online!